When AI Is the New Front Door for Investors
When an Indian investor asks ChatGPT "which US platforms offer foreign-national mortgages with no US credit required?" — do you know if your brand appears in the response?
AI assistants are now the first stop for high-intent investor research. The question isn't whether you rank on Google anymore. It's whether ChatGPT, Gemini, and Claude know you exist — and whether they recommend you when a qualified buyer asks for exactly what you sell.
AkuparaAI ran a full AI Visibility Intelligence analysis on HomeAbroad Inc. — a PropTech/FinTech platform serving global investors and expats buying US real estate. This platform offers foreign-national mortgages, DSCR loans, AI-driven property search, and end-to-end investment services for Indian investors, UAE clients, and self-employed foreign buyers.
Here's what we found: a brand that leads its category on citation share but disappears from the exact queries its ideal customers are asking.
The AIScore™: 60 out of 100 — Grade C
The headline numbers tell a split story:
| Metric | Value |
|---|---|
| AIScore™ | 60 / Grade C |
| Visibility Rate | 32% (6 of 19 AI responses mention them) |
| Total Citations | 13 |
| AI Share of Voice™ | 4% of category |
| Avg Ranking | #3.7 |
| Responses Analyzed | 19 |
AIScore™ Component Breakdown:
| Component | Score | Weight |
|---|---|---|
| Visibility | 32 | 35% |
| Ranking | 46 | 30% |
| AI Share of Voice™ | 100 | 35% |
The platform's 100/100 on AI Share of Voice™ is exceptional — they dominate their citation share vs competitors. But a 32 on Visibility is dragging the composite down. They're winning when AI mentions them, but not getting mentioned often enough.
The pattern is clear: this PropTech brand has strong positioning in the conversations AI includes them in. The problem is that AI only includes them in one-third of relevant conversations.
Strong on Gemini, Weak on ChatGPT
| Platform | Visibility | Avg Rank | Citations |
|---|---|---|---|
| Gemini (Google) | 40% | #3.0 | 9 |
| ChatGPT (OpenAI) | 22% | #5.0 | 4 |
Gemini uses Google Search grounding, meaning this PropTech platform's existing SEO partially transfers to AI visibility. ChatGPT draws from a broader, more diverse source pool — and the brand has far less presence there.
This is a structural gap, not a content gap. The platform's web content is solid. What's missing is the third-party citation network that ChatGPT relies on to validate recommendations. When ChatGPT can't find enough independent sources confirming a brand's relevance, it defaults to competitors who have that validation.
Where This PropTech Brand Should Appear But Doesn't
AkuparaAI's AI Gap Intelligence™ maps the exact queries where a brand's positioning fits the searcher's intent — but competitors appear instead. For this PropTech platform, 5 high-value queries returned zero presence.
The irony: this PropTech platform does offer all of these services. They support DSCR loans, serve Indian investors, accept foreign income documentation, and serve UAE clients. The problem isn't capability — it's AI content signal. The product exists. The AI-discoverable evidence of that product does not.
How This PropTech Brand Stacks Up Against 9 Competitors
| Rank | Brand | AIScore™ | Visibility | Citations | Avg Rank |
|---|---|---|---|---|---|
| 1 | Interactive Brokers | 65 (C+) | 10% | 12 | #1.5 |
| 2 | America Mortgages | 64 (C+) | 32% | 9 | #2.2 |
| 3 | Roofstock | 63 (C+) | 32% | 12 | #3.0 |
| 4 | HomeAbroad | 60 (C) | 32% | 13 | #3.7 |
| 5 | Doorvest | 51 (C-) | 16% | 8 | #3.3 |
| 6 | Waltz | 50 (D) | 21% | 6 | #3.2 |
| 7 | Fundrise | 50 (D) | 16% | 9 | #3.7 |
| 8 | RCN Capital | 47 (D) | 5% | 4 | #2.0 |
| 9 | Milo | 47 (D) | 26% | 10 | #5.0 |
| 10 | HSBC International | 46 (D) | 5% | 2 | #1.0 |
Gap Analysis — Subject Brand vs Competitor Average:
| Metric | This Brand | Competitor Avg | Gap |
|---|---|---|---|
| AIScore™ | 60 | 53.7 | +6.2 |
| Visibility Rate | 32% | 18.1% | +13.5% |
| Citations | 13 | 8 | +5 |
This PropTech platform is already above average on every metric. The top 3 — Interactive Brokers, America Mortgages, Roofstock — lead on AIScore™ by just 3–5 points. This is a winnable gap.
Interactive Brokers leads at 65 despite only 10% visibility because it ranks #1.5 when it does appear — a pattern driven by Wikipedia, Trustpilot, and broad editorial coverage that the subject brand currently lacks. America Mortgages and Roofstock match it on visibility (32%) but convert that visibility into higher AIScore™ through stronger average ranking. The ranking difference is where third-party citations make the difference.
13 Citations — But an Over-Reliance on Owned Content
The platform leads its category with 13 citations. But the source distribution reveals a structural vulnerability:
- Own website (homeabroadinc.com): 11 of 13 citations
- Third-party sources: 2 (streetinsider.com, prweb.com)
- Social media: 0
For comparison: competitors collectively generated 263 third-party citations and 29 social citations in this same category analysis. This PropTech brand has 2.
AI platforms cite what they find. When 85% of your citations come from your own domain, AI systems treat you as a self-referential source — less authoritative than brands being cited across Reddit, Wikipedia, Trustpilot, and editorial publications.
Top domains LLMs cite for competitors in this category:
- en.wikipedia.org — 23 citations
- reddit.com — 24 citations (r/loanoriginators, r/Realestatefinance, r/HardMoneyGuye)
- trustpilot.com — 7 citations
- youtube.com — 5 citations
- gmg.asia — 4 citations
This PropTech brand lives on its own domain. Their competitors live on the open web. That's the gap that separates a 60 from a 75.
Good News: The Technical Foundation is Strong
AI Accessibility Score: 90 / 100
The platform's technical infrastructure is well above average for PropTech brands. What they have right:
- Schema.org markup: PostalAddress, ImageObject, Organization detected
- Sitemap.xml: 4 URLs indexed
- LLMS.txt: AI discovery file present
- AI Bot Access: GPTBot, Google-Extended, Anthropic/Claude all permitted
- Semantic HTML: Header hierarchy and meta descriptions all present
One gap: No FAQPage JSON-LD schema. AI systems heavily use FAQ schema to extract structured answers. This PropTech platform is leaving structured snippet real estate on the table — particularly for queries like "mortgages without US credit history" and "AI-driven property search" where a direct, schema-structured answer would give AI a quotable fact rather than requiring it to infer from page copy.
What a 60 → 75 AIScore™ Looks Like in 90 Days
| Metric | Now | Target | Change |
|---|---|---|---|
| AIScore™ | 60 | 75 | +15 pts |
| Visibility Rate | 32% | 47% | +15 pts |
| Citations | 13 | 13 | Defend lead |
| Avg Rank | #3.7 | #2.9 | +0.8 positions |
The Citation Acceleration Plan™ priorities:
Priority 1 — Win 5 Missing Queries (Impact: +10–20% visibility)
Create targeted content for each of the 5 AI Gap Intelligence™ queries identified above. Each piece should directly address the persona, intent, and context of the missing query. A dedicated landing page for "foreign-national mortgages with end-to-end services" would directly address Gap 1. A comparison page for "DSCR loans plus property management for international investors" closes Gap 2.
The specificity matters. AI doesn't respond to general "we do everything" pages. It responds to content that mirrors the exact structure of the question being asked.
Priority 2 — Grow Third-Party & Social Citations (Impact: +5–15% citation diversity)
- Get listed/reviewed on: Wikipedia, Trustpilot, gmg.asia
- Build Reddit presence on: r/loanoriginators, r/Realestatefinance, r/HardMoneyGuye
- Launch YouTube content — AI currently cites 5 YouTube URLs in this category; this brand has zero
The gap between 2 third-party citations and the competitor average of 29 social citations is the single largest structural disadvantage in this PropTech brand's profile. Closing even half of that gap changes how AI weights the platform as an authoritative source.
Priority 3 — Fix Gemini Visibility Gap (Impact: +15–25% Gemini visibility)
- Get listed on: listenmoneymatters.com, aesinternational.com, finder.startupnationcentral.org
- These are domains Gemini actively cites in the foreign investor mortgage category
- Gemini uses Google Search grounding, so traditional SEO investments compound here
Priority 4 — Add FAQ Schema (Impact: Richer AI descriptions)
- Add JSON-LD FAQPage schema covering key differentiators
- Focus on: "mortgages without US credit history" and "AI-driven property search"
- Lowest effort, high signal value — gives AI quotable, structured answers to surface in responses
The Bottom Line: A 15-Point Gap That Represents Real Revenue
This PropTech brand is in a better position than most platforms entering AI visibility measurement. They're above the competitor average on every metric. They have strong technical infrastructure with a 90/100 AI Accessibility Score. And they lead citations in their category with 13 total.
But 5 missing queries represent a concrete revenue gap. When a high-net-worth Indian investor asks Gemini for foreign national mortgage platforms and this brand doesn't appear — that's a lead going to Waltz or Milo instead. When a self-employed buyer searches ChatGPT for P&L-based underwriting and the platform is absent from both AI engines — that's Angel Oak or America Mortgages capturing demand it could serve.
The math is straightforward: 5 missing queries across platforms used by high-intent investors, each representing a buyer persona this PropTech platform already serves. The gap between a 60 and a 75 isn't abstract — it's the difference between being recommended and being invisible for the exact customers you want.
AI visibility isn't about being everywhere. It's about being present for the exact queries your ideal customers are asking right now.
Frequently Asked Questions
Get Your AI Visibility Intelligence Report
If you're a PropTech or FinTech brand and want to know what ChatGPT and Gemini say about you — and more importantly, where they don't — get your AI Visibility Report from AkuparaAI. We'll map your AIScore™, identify your AI Gap Intelligence™ blind spots, and deliver a Citation Acceleration Plan™ with specific 90-day targets.
Get Your AI Visibility ReportAuthor: AkuparaAI Intelligence Team | Published: February 2026
Category: Case Studies / AI Visibility
Methodology
This analysis is based on a comprehensive AI Visibility Intelligence Report for a leading PropTech/FinTech platform, examining 19 high-intent queries across ChatGPT (OpenAI) and Gemini (Google).
- Responses analyzed: 19 total across both platforms
- Geographic focus: US real estate investment by foreign nationals
- Buyer intent categories: vendor discovery, comparison, alternative search, review-based evaluation
- Competitive analysis: 10 direct and adjacent brands in Real Estate Investment & Mortgage Lending
- Citation analysis: 13 source URLs identified for the subject brand; 263 third-party citations across competitors
- Technical audit: AI Accessibility Score 90/100
All data reflects AI platform responses as of February 2026. AI rankings can shift within weeks due to continuous model updates and competitor content activity. Monthly tracking is recommended.